Bank Of america, (red) AND u2 

THE CAMPAIGN KICKED OFF ON SUPERBOWL XLVIII

Bank of America teamed up with (RED) and U2 to deliver an AIDS free generation in Africa in this 2 year on-going campaign


3 PHASES OF KICK OFF

PRE SUPERBOWL

DURING SUPERBOWL

POST SUPERBOWL

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ITUNES

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