The new carbon reducing non-profit wanted to pre-launch their brand at SXSW by asking people what they want to save about the earth

A street team of 10 cars and 1 glass photo booth truck hit the streets of Austin

In exchange for an email address, Cool Effect offered a bracelet for free rides

They also informed people about climate change and then asked them to tell us "What on Earth do you want to save?"

Then they took a share shareable #LetsSave photo inside the truck

Shared animated gifs & Photos

OK! News coverage & Special guest Brooklyn decker